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Writer's pictureSarah Wells

How do you know if you need to rebrand?


Let's start with asking yourself a few questions...

  • Do you love your branding when you look at or interact with it?

  • Do you feel it resonates with the clients you want to work with?

  • Do you understand the strategy that was in place when the brand was created?

  • Do you feel your brand represents not only your business and services, but who you are personally?

  • Do you feel confident in your branding and proud to share it with the world?

  • Do you feel your branding is helping you make money and get new clients?

If you answered “no” to all (or most) of those questions, you should consider a rebrand..


Believe me, I understand that...

  • It may feel daunting or scary to rebrand, especially if you’ve got a lot of tangible items, signage or apparel with your old branding

  • It may seem easier to just ignore it and act as though the brand isn’t what matters as long as you provide excellent service

  • The idea of rebranding feels stressful and you don’t want to add anything else to your to-do list



What are the benefits of rebranding?

  • Being able to target and attract more of your ideal client or customer

  • Feeling connected and aligned with your branding makes it easier to market yourself and feel confident in what you share

  • Ending up with SO MUCH MORE than just a logo, but a brand and feeling that truly resonates with you and your business

  • Trusting and INVESTING in yourself, branding isn’t a one-time expense, but an investment you should be able to expect positive return from

  • Beginning to book more of your ideal client and therefore earning a bigger ROI


Is it worth it? YES.


When you work with Swell Design, my main priority is ensuring that you not only end up with a perfect end result, but also that you ENJOY the process. When you receive an email from me, I want you to be excited to open it and see what I’ve created for you. There is something so fulfilling about being able to work with someone who loves the work they are doing for you, that’s what I get to do.


If you have questions or just want to talk about what this process might be like, please fill out the contact form on my website to schedule a 100% free, no-strings-attached phone call.



I am more than happy to answer questions and help you figure out if a rebrand is right for you and your business.


Learn more about our services at www.swelldesign.co/design-services


To schedule a call with Sarah, please visit

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