top of page
Sarah Wells owner of Swell


  • Indiana University • Bloomington, Indiana

    • Bachelor of Fine Arts - Studio Art - Focus: Graphic Design

    • Bachelor of Arts - Telecommunications - Focus: Marketing

    • Minor: Art History

I started Swell Design in 2016 at a pivotal moment in my life. I relocated to Charlotte, North Carolina after living my entire life in southern, rural Indiana. I had to say goodbye to my corporate design job that I thought was exactly what I always wanted. I started applying for other corporate design jobs in Charlotte, and nothing was working. I took this as a sign to try to build my own business. I went ALL IN. I worked on my brand, I started networking in a city where I knew no one, and I started to get clients.

Working with entrepreneurs and small business owners became the perfect clientele for me. I love hearing people talk about following their passion and building a business, just like I did. And being the first visual element to their brand is such a special feeling. I love seeing a client connect with a design I create for them and know that it will represent everything they do for years to come.

Hi, I'm Sarah!

Swell Design's Mission

Image by Adrien Olichon
Sarah Wells using laptop

Design Style

My design style is minimalist, modern and clean, with negative space playing a large role in the overall look of a logo or design - I truly believe that less is more. I don't want to design something for the now, I want to design something that will truly stand the test of time for you and your business. I use variety of software and technology in my design work - from the classic pen and paper to my iPad Pro, Apple Pencil, MacBook Pro, desktop, and of course, the Adobe Creative Suite.

Sarah Wells Family


I love spending time with my husband Derek & our two sons Otto and Arie, whether we are in the backyard or heading to the zoo - they're the best!

Happy Dog Copper


I always wanted a dog growing up, but never had one. One month after I got married in 2015, we got Copper! He is the sweetest pup around!

Indoor Plants


Over the last few years, I have loved learning about indoor plants and watching them thrive, it brings the perfect pop of nature into our home.

The Things I Love

Image by Adrien Olichon

KNOW Women

Sarah was featured in the Charlotte, NC KNOW Women publication in the inaugural edition in 2018 and again in 2022, featuring 100 women to do business with in Charlotte, North Carolina. 

"KNOW Charlotte is an annual publication that features dynamic women through the city in virtually every industry. Every woman featured in KNOW Charlotte has been vetted through peer-review. The women featured are a compilation of proven leaders, high producers, and rising stars. Those published in KNOW Charlotte are also considered trendsetters, influencers, and women to watch."


Sarah Wells Smiling
Sarah Wells working on computer

Let's Chat

Curious about how all of this works and what strategic branding can do for your business? 

bottom of page